The number of clients

In the period of sharp movements of the stock market and wide oscillations of the currency market FOREX the number of brokers' clients generally increases. However, the great number of new clients of the brokerage companies accomplished by a great number of private traders who leave the securities market.

Besides, statistics generally are approximate because not all companies provide data about number of their clients and count them with the help of different methods (for example, somebody take «zero-balance account» as account), however the increasing of the Russian Association of Financial Market Members' client base is evident. According to the RAFMM, the things assisted this were rate (spread) reduction for broking, as well as splash of the advertising and marketing activity of the companies , at first brokers who are focused on retail services.

Today customer acquisition is going on standard schemes: extension of the exemption services periods, extension of the consultant for clients, who are not really good at trading but have a good mind to do this and have enough funds, realizing different campaigns within the frame of them in depositing till the certain dateline clients can reckon on cheaper rate, interests calculated from deals of the attracted clients. Besides, lots of RAFMM members enlarge their technical capabilities for trading at securities markets and currency markets.

RAFMM specialists think that today Russian brokers have to attract clients not by means of reduction of prices for the services, but offering more perfect informative on-line projects. Working off basic capabilities of rates and spreads' reduction financial markets operators, like cellular service providers, trying to offer the most convenient and effective services to work. Besides, companies trying to offer for client additional services in particular financial and judicial consulting service.

Moreover, on the competitive market broker companies often fix individual rates for the large clients, thereby showing flexible approach to the pricing policy.

Sometimes client can use the factor of the severe competition on the market explaining for the broker that he agreed with his rival about certain conditions and waiting for the more favorable offer. For the retailer client, generally, rates are pointed out at the site of the company and they are final. If broker does not know anything about client and an attractive amount of finance does not immediately come in to the company's account, there is no need to reckon on additional credits. Broker will ask to confirm promised big transactions volumes with real actions and only then client could reduce expenses in accordance with his turnover.